Ads & Goals
ROAS Calculator (Return on Ad Spend)
Calculate return on ad spend and check if your ecommerce ads are profitable.
Inputs
Advanced batch toolsUpload CSV, download template, process many rows
Ad performance visualUpdates with the current inputs
6.25xROAS
ROAS6.25x
Every ad dollar returns $6.25 in attributed revenue.
ACOS16%
What is this tool?
The ROAS Calculator measures the revenue generated for every dollar spent on advertising. It is the primary metric for tracking ad campaign efficiency.
Formula used
ROAS = Attributed Revenue / Ad Spend
Example calculation
If you spent $400 on ads and generated $2,500 in sales, your ROAS is $2,500 / $400 = 6.25x (or 625%).
When should sellers use it?
Check this daily or weekly while running Facebook, Google, or Amazon ads to ensure you are not bleeding cash on unprofitable campaigns.
Common mistakes
High ROAS does not always mean high net profit. You still need to ensure your ROAS covers your product cost and fees.