Ads & Goals
ACOS Calculator (Advertising Cost of Sales)
Calculate advertising cost of sale and understand Amazon campaign profitability.
Inputs
Advanced batch toolsUpload CSV, download template, process many rows
Ad performance visualUpdates with the current inputs
16%ACOS
Goal16%
Needed16
Daily pace19% margin remains after
ACOS16%
19% margin remains after ads.
ROAS6.25x
Margin after ACOS19%
What is this tool?
ACOS (Advertising Cost of Sales) is a key metric used mostly by Amazon sellers. It shows the percentage of attributed sales spent on advertising.
Formula used
ACOS = (Ad Spend / Attributed Revenue) × 100
Example calculation
If you spend $400 on ads and make $2,500 in revenue, your ACOS is ($400 / $2,500) × 100 = 16%.
When should sellers use it?
Use this to manage your Amazon PPC campaigns. Always compare your ACOS against your product margin.
Common mistakes
If your ACOS is higher than your profit margin, you are losing money on every ad-attributed sale.