Pricing & Margin
Markup Calculator for Products
How much did you add over cost? Calculate markup percentage and profit added on top of your landed cost.
Inputs
Advanced batch toolsUpload CSV, download template, process many rows
Profit visualUpdates with the current inputs
Product$20.00
Fees$5.00
Shipping$4.00
Profit$68.97
40.82%Margin
Markup68.97%
$20.00 is added above a $29.00 landed cost.
Margin40.82%
Landed cost$29.00
Selling price$49.00
What is this tool?
The Markup Calculator helps you determine the percentage increase applied to the cost of a product to arrive at its selling price. It is useful for pricing retail items based on a desired profit margin over cost.
Formula used
Markup = ((Selling Price - Total Cost) / Total Cost) × 100
Example calculation
If your landed cost is $29 and you sell the product for $49, your profit is $20. Markup = ($20 / $29) × 100 = 68.96%.
When should sellers use it?
Use this when setting retail prices from wholesale costs, or when applying a standard markup multiple (like 2x or 3x) to your product line.
Common mistakes
Never use markup percentage when someone asks for your profit margin. A 100% markup (doubling your cost) equals a 50% profit margin.