Pricing & Margin

Profit Margin Calculator for Sellers

Calculate selling profit, margin percentage, and net profit from cost price and selling price. How much profit percentage are you making?

Inputs
Advanced batch toolsUpload CSV, download template, process many rows
Profit visualUpdates with the current inputs
Product$20.00
Fees$5.00
Shipping$4.00
Profit$20.00
40.82%Margin
Net margin40.82%

$20.00 profit after $29.00 in cost, fees, and fulfillment.

Net profit$20.00
Total cost$29.00
Markup68.97%

What is this tool?

The Profit Margin Calculator helps online sellers determine their net profit and margin percentage after accounting for product costs, marketplace fees, and shipping. It is essential for ensuring every product you sell is actually making money.

Formula used

Margin = ((Selling Price - Total Cost) / Selling Price) × 100
Net Profit = Selling Price - Total Cost

Example calculation

If you sell a product for $49, your product cost is $20, fees are $5, and shipping is $4. Your total cost is $29. Net Profit = $49 - $29 = $20. Margin = ($20 / $49) × 100 = 40.81%.

When should sellers use it?

Use this tool when launching a new product, updating your pricing, or reviewing your catalog to ensure you maintain healthy profitability across your business.

Common mistakes

A common mistake is confusing margin with markup. Margin is the percentage of the selling price that is profit, while markup is the percentage added to the cost price.

Frequently Asked Questions

What is a good profit margin for online sellers?
A healthy net profit margin for e-commerce generally ranges from 15% to 30%, depending on your industry, ad spend, and overhead costs.